Golf fashions to lose in 2015

UnknownONE OF THE HUGE joys of the Ryder Cup, apart from cheering on a convincing European victory, is that neither the European nor USA side stride the fairways looking like advertising hoardings.

Lee Westwood regularly accommodates four adverts on his cap alone. This is small beer compared to his polo shirts that can carry collar flashes for Dunlop and a plug for both the parcel delivery company UPS and a really big Dunlop logo across the chest. Squeeze in another on the back collar, two more on the sleeves and Lee is minting it in promotional revenue terms. The trouble is 11 adverts sported on two items of golf wear simply does not look terribly smart. In fact it looks just like what it is, a fabric sandwich board of adverts. Continue reading