To some of us it barely seems five minutes ago that we were wearing metal studs on the soles of our golf shoes and those strange, fringed tongues on the tops of them.
Then came the soft spike revolution with weird and colourful spider-like shapes bursting onto our golfing footwear. And that was over 15 years ago.
Today, the latest trend is for the ultra fashionable, spikeless soles with sporty trainer-lookalike uppers. Fred Couples was the first to be seen ambling up the Augusta fairways in 2010 wearing his white Ecco hybrid shoes teamed with an even more revolutionary lack of socks.
Young, recreational golfers went mad for them, even if the majority of pros remained unconvinced fearing that they might lose stability with moulded soles given their swing speeds can reach 125 mph.
But Couples was back at the top of the US Masters leader board after the first round this year in his spikeless Ecco Bioms that started to convince more top players plus their marketing men in the process.
As well as being fashionable they are unquestionably the most comfortable golf shoes to wear especially when playing in hot temperatures and on hard fairways. Tiger Woods has just agreed a deal with Nike to wear the TW 13 range, some way away from the sturdy design he traditionally favoured.
Justin Rose has found that wearing the softer shoe has put considerably less stress on his feet whilst walking and swinging since he switched to Adicross Street golf shoes.
And even Footjoy, for long the pioneers of soft spiked soles, has launched its Contour Casual range of moulded sole shoes to cater for the surge of interest coming from all sectors of the golf world, be it older golfers looking for a soft pair of shoes to use solely on the range, to fashion conscious players and women keen on sporting something both fashionable, comfortable and often a good deal cheaper than the more traditional shoe.
Tim Cowley is currently stocking the Ecco shoe range made famous by Fred Couples with Footjoy Contour Casuals also available to order. To find out more contact Tim at TimCowley@royalashdown.co.uk